Attention to environmental sustainability is a hot topic in the current scenario and aims to remain a topic of great importance in the future. It is an issue so important that it determines a change in consumer purchasing habits. The e-commerce sector is among the areas of focus.

Most companies are opting for sustainable ecommerce packaging, which is suitable for the environment and helps save a lot of costs. To increase your store’s sales, it is important to know how to satisfy the demands and needs of the consumer. From the data trends of e-commerce this year, it can be understood that consumers are looking for products and sales methods that are attentive to environmental sustainability.

How can we transform an e-commerce into an environmentally friendly business capable of winning over new customers thanks to the commitment to sustainability? Here are some solutions.

Sustainable Packaging

The first solution to reduce the environmental impact of e-commerce is the use of ecological packaging. This type of packaging is made with recycled materials and has the great advantage of being used to produce other packaging, creating a reuse cycle that avoids waste.

Proper Disposal

It is not enough to choose to use packages made with recycled materials. It is also necessary to inform the customer about the correct disposal of the packaging and the product.

You can inform the customer in several ways:

• Insert a thank you message inside the box to indicate how to dispose of the package and the product. The message must be printed on a sheet of recycled paper. Otherwise, you will not show yourself consistent with your commitment to sustainability;
• Communicate the instructions for disposal in the email you will send to the customer to ask for feedback once his order has been received.

“Green” Logistics Solutions

To adopt logistics in favor of environmental sustainability, you need to prefer transport by electric scooter or bicycle for deliveries to areas close to the store or warehouse and therefore delegate only the most distant shipments to the courier. This solution is perfect for small to medium-sized businesses of merchants selling locally.

Large e-commerce is also striving to find solutions to logistics. Amazon, for example, has decided to gradually remove combustion vehicles from its fleet of couriers to include electric cars.

Reusable Return Packaging

The final solution we are talking about is excellent advice to avoid the waste of packaging and facilitate the return procedure. The customer may request the return of an item which must then be packaged and returned to the sender, but which packaging can they use?

The solution in favor of environmental sustainability is to advise the customer to use the package in which he received the goods to package the product to be returned. Therefore, it may be a good idea to suggest to the customer to keep the packaging until the return period has expired.